About the Role
The Manager, Video is responsible for end to end management of ad trafficking across multiple brands, and standardizing asset management across our portfolio of brands. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for Client., providing a centralized activation arm for video investment across clients' brands. In this role, you will work closely with the Video lead, brand marketing, creative, production teams, Media Agency partners to drive efficiency and effectiveness primarily in the programmatic, social and direct video landscape.
What You’ll Do
Manage video creative trafficking for Client and brands, working closely with production and creative teams on asset delivery. Video trafficking inclusive of programmatic, direct, social and influencer video.
Support in asset management and trafficking for brand media assets - display banners, audio ads and custom content
Lead standardization of Airtable usage across Client's
Work with channel activation and channel planning, brand marketing and creative teams on briefing video specs for product and brand stories
Lead communication with media agency and creative teams, ensuring that all ads are launched in a timely manner and that best practices are followed
Consistently manage workflows with creative teams and production teams and meet agency SLAs for campaigns.
Work with video team to regularly conduct research and due diligence to identify video innovation opportunities and best practices that will elevate client’s brands in the marketplace
Establish and drive continuous improvements to creative workflows, by staying atop platform best practices and industry trends
Support video team in sharing video insights for the Client portfolio
Competencies
Strategy: Effectively execute strategy, consistently pursue business and marketing objectives, manage breakthrough media campaigns, adopt innovations and new practices, and surface cross-portfolio media best-practices
Planning: Support planning of media campaigns to advance company and brand-specific goals, optimize activities and expenses to ensure campaign results, prioritize key levers to achieving business objectives, and implement relevant processes to help COE and brand teams deliver results
Leadership: Demonstrate ability to work independently, facilitate collaboration, identify opportunities for growth, be a consistent team player, take initiative, and proactively identify potential issues and recommend solutions
Teamwork: Execute the directives of client’s mission, manage and work efficiently with various stakeholders, be solution- and service-oriented, and communicate effectively and directly
Ownership: Demonstrate subject matter expertise, establish presence with team, demonstrate strong presentation and written communication skills, own mistakes and work quickly to find solutions, and showcase initiative
Who You Are
4+ years marketing experience with 3+ years experience in paid media
Experience planning and executing brand media, programmatic and direct campaigns
Knowledge of video landscape, creative best practices, and trends
Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across
Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work
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